The Letter Builder
Write this week's newsletter the way I write the Letter. Headline, story, lesson, action, with a live word count against my range.
Never face a blank page on writing day again.
What it walks you through:
- Find this week's idea: What happened, what angered me, what made me happy, what surprised me.
- Three headlines, pick one: The headline gives the whole letter its direction.
- What happened? The real story, written as you speak, to one person.
- What does it mean? The lesson, and why it matters to the reader.
- What should the reader do? Something they can swipe and deploy this week.
- Your rituals: Your opening line, sign-off, quote and PS, if there's one.
- The pre-send check: Six checks, then read it out loud before it goes.
- Works on your phone, saves as you go
- What you enter stays on your device: nothing is uploaded
Access to the tool arrives by email from my course site within a few minutes.
